Course Overview

This diploma equips professionals and beginners with practical digital marketing skills, covering everything from social media to SEO, PPC, email, and affiliate marketing. Ideal for career switchers, marketers, entrepreneurs, and freelancers.

Course Outline

• Social Media Marketing (Strategy, Platforms, Case Studies, Budgeting)

• Website/Blog Creation

• Search Engine Optimization (SEO)

• Google Ads (Search, Display, Remarketing)

• Google My Business Optimization

• Facebook, Instagram & LinkedIn Advertising

• YouTube & Video Marketing

• Google Analytics for Success Tracking

• Affiliate Marketing

• Email Marketing

• Freelancing for Digital Marketers

• Digital Marketing Strategy & Planning

Total Hours: 21

Key Features

• Covers foundational & advanced digital marketing concepts

• Learn customer engagement strategies across platforms

• Hands-on e-commerce structure & performance optimization

• Build and manage data & marketing strategies effectively

• Practical training with real tools and case studies

• Guidance on freelancing and campaign budgeting

Learning Outcomes

Upon completion, learners will:

• Understand digital marketing’s role in modern business

• Build digital marketing objectives and reach the target audience

• Design and implement campaigns that increase engagement and sales

• Develop digital strategy based on current market trends

Eligibility & Audience

• Preferably Bachelor’s degree holders

• Ideal for students, marketing professionals, sales staff, and entrepreneurs

Duration & Schedule

• 4 Months Program

• Friday: 6:00 PM – 9:00 PM

• Saturday: 10:00 AM – 1:00 PM & 2:00 PM – 5:00 PM

Course Fee

PKR 50,000

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