Course Overview

This 2-month diploma is designed for marketing professionals, students, and business owners looking to gain in-demand social media marketing skills. It covers the fundamentals and platform-specific strategies needed to build brand presence, drive engagement, and generate results online.

Course Outline

• Social Media Marketing Overview, Case Study & Budgeting (3 classes)

• Digital Marketing Strategy & Planning (2 classes)

• Facebook Marketing (9 classes)

• Instagram Marketing (3 classes)

• Google My Business Optimization (2 classes)

• LinkedIn Advertising (2 classes)

• Twitter Marketing (1 class)

Total Classes: 22

Course Duration & Timing

• Duration: 2 Months

• Schedule: 3 Days a Week | 7:00 PM – 9:00 PM

Course Fee

• Total Fee: PKR 25,000

• Admission Fee: PKR 5,000

Key Features

• Understand the latest digital trends shaping modern marketing

• Learn to build strong social media presence across major platforms

• Develop complete online marketing strategies

• Gain insight into managing customer engagement, content planning, and budgeting

• Basics of e-commerce marketing integration

• Learn to identify successful marketing strategies using real-time analytics

Learning Outcomes

By the end of this course, students will be able to:

• Understand the impact of digital platforms on marketing

• Develop and manage campaigns for different social channels

• Target audiences effectively and set measurable goals

• Create integrated marketing strategies for business growth

Who Should Enroll?

This course is ideal for:

• Students

• Marketing Assistants & Officers

• Sales Executives

• Business Owners

• Anyone interested in mastering social media marketing

Ready to Build Your Social Media Career?

Join ELICA Global and gain practical skills to grow your brand or career online.
Call or WhatsApp: 0310 2000142
Campus Address: 1st-floor APWA Complex, Garden Road, opposite IBA City Campus