• Social Meida Marketing Overview/ Case Study/ Budgeting
• Digital Marketing Strategy & Planning
• Facebook Marketing
• Instagram Marketing
• Google My Business – Connecting your business with local customers
• LinkedIn Advertising
• Twitter

2 Months (3 Days a week classes 7:00 PM- 9:00 PM)

• 25000    
• Admission Fee: 5,000

Digital marketing course aims at providing participants with a well-defined set of digital skills which can be utilized by client-side marketing teams, digital and integrated agencies. The program will help in driving strategy and tactical solutions for enterprise e-commerce businesses, B2B & B2C businesses, communications and public relations agencies, businesses managed by owners, and web marketing organisations.

• Fundamentals of marketing and with understanding of changing trends and the rise of the digitalization in marketplace
• Effective engagement with customers via social media platforms
• Basics of e-Commerce including: the ideal structure of an e-Commerce site, impact of site design on customer transactions
• Development of the online marketing strategy across the digital space
• Understanding & Implementation of a search engine strategy
• Creation and management of a data strategy
• Identification of effective and ineffective strategies for determining the marketing spend

On completion of this course, learners will be able to:

• Understand the impact of technology on the traditional marketing mix
• Understand how digital marketing can be used to increase sales and to grow businesses
• Understand the fundamentals of the digital marketing
•    Understand the elements of the digital marketing plan
• Understand how to get to online target market and develop basic digital marketing objectives

Students, Marketing Assistants, Marketing Officers, Sales Personnel, Marketing Managers interested in learning how to incorporate digital marketing and strategies into their current strategy.